Category

Sponsorship

01.22.10

Banning Social Media PR, Sponsorship, Twitter | (0)
I have to admit I’m a bit perplexed as to the news that Manchester United has banned its players from using social networking. Surely a brand as big as Manchester United can see the bigger picture? To some extent I can see what they are trying to achieve after incidents such as Darren Bent’s rant and Ryan Babel’s recent slip up. But surely in this case they must realise the power of brand advocacy. Education in this case must be better than prevention. We tell our clients this day in day out that the powers that be can churn out comment day ...
08.14.09

Casinos & Football Sponsorship PR, Sponsorship, Wolves | (1)
I have been more than a little bit lax since starting this blog. Mainly because I have done exactly what I knew I would do and find myself too busy (read lazy) to get a regular stream of posts up. So after having a quiet word with myself at the weekend, I thought I should get something up ASAP before my inner monolog started kicking off with me again. So here goes. I am, for my sins, a Wolves fan. Lifelong I may add, not one of these glory-seeking fans joining us when the silverware started flowing in. Oh wait, they don’t exist. ...