Category

SEO

03.10.11

Am I too much of a social media purist? Facebook, Pitch, PR, SEO, Social Media | (0)
I went along to a pitch a few weeks back for a well-known gift brand who wanted to utilise social media as part of their communications campaign. Prior to the pitch they sent a nice detailed brief, asking the usual questions about experience, what we planned to do and how we could meet their objectives. There weren’t many alarm bells ringing from the initial brief, one or two odd questions, more misguided than out of the ordinary. The only real thing that raised an eyebrow was the simple objective of ‘getting 40,000 Facebook followers in 6 months’ Willing to push back ...