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05.20.11A little social experimentThe likes of Klout and Peerindex have been around for a while now and are an OK way of measuring social media influence. Tools such as these are a good way of general benchmarking . However, the introduction of The Times Social list has got me thinking. Much like the Time Rich List the Social List also examines wealth, but not wealth in the traditional monetary sense by how much money you make, but by how rich you are socially. The format takes into account activity across four ‘social networking’ tools, Twitter, Foursquare, Facebook and Linkedin. Once a day the system counts ...
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03.10.11Am I too much of a social media purist?I went along to a pitch a few weeks back for a well-known gift brand who wanted to utilise social media as part of their communications campaign. Prior to the pitch they sent a nice detailed brief, asking the usual questions about experience, what we planned to do and how we could meet their objectives. There weren’t many alarm bells ringing from the initial brief, one or two odd questions, more misguided than out of the ordinary. The only real thing that raised an eyebrow was the simple objective of ‘getting 40,000 Facebook followers in 6 months’ Willing to push back ...
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08.23.10R.I.P. Foursquare?Last week Facebook launched Places, their take on a location based check-in service. Although not yet working in the UK, I’ve seen the promotional video and I cant help but think that Foursquare and Gowalla, who were the forerunners in the location check-in services are doomed. I have been using Foursquare for about a year, and although I probably don’t use it to its full potential, I have taken a real interest in the concept and how brands can maximise their social media and customer interaction through the service. But with Facebook entering the market, the future for the likes of Foursquare ...
recent posts
- A little social experiment
- Come on people. If you want a job in PR at least try.
- A couple of nice Youtube campaigns
- Am I too much of a social media purist?
- Testing for iPhone
- R.I.P. Foursquare?
- A change of tact
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