I am nameless

We’re in the process of expanding our team at Hatch, and despite a slow start the CV’s came flying in. We have been fortunate enough to meet some amazing candidates and are hoping to appoint one or two more staff members in the very near future.

We didn’t set a remit for the type of candidate we were looking for, just so we could see who was out there.  What surprised me the most was the amount of senior level practitioners we received enquires from. All of them had excellent CV’s and had worked on some of the world’s best-known brands. For those entering the industry working on these brands would, from the outside looking in, seem like a massive draw. But, from speaking with the senior candidates this is the thing they want to get away from the most.

We’re lucky at Hatch, we have a range of clients from big multinational brands, through to regional start ups, all of which are willing to experiment with their PR campaigns rather than go down the same old route. It’s the ‘same old route’ it would appear, that is the reason our batch of senior candidates opted to contact Hatch.

There seems to be a reticence with some well know brands to push the boundary PR-wise, opting instead to stay within the comfort zones and role out ‘safe’ campaigns. This has meant that after a few years of slogging away on a brand that is world renowned, has left some bored with not being given the opportunity to flex their creative muscle.

So, does this mean that agencies with a history of big brand action are getting a constant stream of Graduates through their doors and losing their experienced practitioners to smaller agencies able to get a little creative with their campaigns?