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I have a great idea….

I can just see the planning meeting over in the states for this one.

Creative 1: “I’ve had a great idea for a campaign for Dr Pepper”

Creative 2: “Please do share”

Creative 1: “Let’s get a flash mob to go down to the stock exchange and sing a song about Dr Pepper”

Creative 2: “Erm… didn’t T Mobile do something very similar in the UK, but at a train station”

Creative 1: “No, No they didn’t. You must be imagining things”

Creative 2: “Ok then. Let’s do it. But just to be on the safe side let’s water it down and make it really bad. Oh and slightly cringe worthy. We probably won’t get any decent media coverage, but loads of people will take a pop at how bad it is on their blogs. We can then turn round to the client and claim it was a success!”

Creative 1: “Great plan.”

So, here’s the result

If this was the plan congratulations, you intentionally made this really bad and got me talking about it on my blog. However, I’m 99% sure this wasn’t the case.

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