January 2010

The Archives

01.29.10

I have a great idea…. Uncategorized | (0)
I can just see the planning meeting over in the states for this one. Creative 1: "I've had a great idea for a campaign for Dr Pepper" Creative 2: "Please do share" Creative 1: "Let's get a flash mob to go down to the stock exchange and sing a song about Dr Pepper" Creative 2: "Erm... didn't T Mobile do something very similar in the UK, but at a train station" Creative 1: "No, No they didn't. You must be imagining things" Creative 2: "Ok then. Let's do it. But just to be on the safe side let's water it down and make it really bad. ...
01.29.10

I want one ambient | (0)
Came across this via It's Nice That. Liked it so much I thought I'd share. It's by creative team Neil Aitken and James Hodge. Got me thinking of how I could get any of my clients to produce some giant retro toys.....
01.22.10

Banning Social Media PR, Sponsorship, Twitter | (0)
I have to admit I’m a bit perplexed as to the news that Manchester United has banned its players from using social networking. Surely a brand as big as Manchester United can see the bigger picture? To some extent I can see what they are trying to achieve after incidents such as Darren Bent’s rant and Ryan Babel’s recent slip up. But surely in this case they must realise the power of brand advocacy. Education in this case must be better than prevention. We tell our clients this day in day out that the powers that be can churn out comment day ...
01.19.10

A quick update Awards, PR | (0)
Yet again it’s been a while. My New Year’s resolution this year has been to post more. But before I do, a quick catch up. Since my last post I have…. Had a lovely two week break in Portugal, worked a lot, won some awards from the CIPR with Hatch Communications, worked some more, carried out a really great campaign for visitbirmingham.com, had a skiing holiday in Austria, worked, had Christmas, drunk lots and worked some more. So there we are back up to speed. I will endeavour to post more in the next few days.