I am nameless

First off, apologies, it’s been a while. Secondly, apologies, I hope to make this blog a lot more interesting.

This will start after this post.

As many of my colleagues, past, present and probably future, will point out I am pretty shit at making tea. Not in the process of actually putting the tea bag in the mug etc, I’m not an idiot. No, my problem with making tea is with actually getting up to do it. Its not that I’m lazy, I just very rarely feel the urge for a brew, unless that is someone asks me if I want one, then I am all over it like a rash.

I am constantly being goaded and moaned at for this. What my colleagues fail to realise is that me and peer pressure sit at very different ends of the table, in fact I am more likely to do the exact opposite to what people are attempting to push me in to.

“Do you want to a Hobnob James? All the cool kids are eating Hobnobs.” “Cool kids and Hobnobs you say. No, I’m happy with my Rich Tea. Tastes like freedom..…..Oh, my freedom appears to have crumbles instantly into my tea.”

Today however has changed my desire to make a tea. For the first time in about 14 months I fancied making a brew and since no one else offered, I took it upon myself to hit the kitchen and brew up.

This appeared to greatly amuse my colleague Matt who decided that photographic evidence was needed so that he could share it with everyone else in the office.

Obviously the office was not as impressed as they could have been, therefore Matt decided to share this with the Twitter universe.

Its at this point that I am sure most of you are asking, what the fuck has this got to do with anything.

Well my long winded/dull story was needed in order to show a great example of customer interaction via twitter. Brands have utilising Twitter to interact with customers from pretty much day one of its inception. The majority of customer interaction is pretty poor, often using the system as a way of self-congratulation or attempting to direct someone to their shop/customer service line. Obviously there are some stand out examples of brands that utilise the system well. These brands are usually large multinationals that have the time and money to employ a team to do this properly, or small niche brands/start ups that have adopted Twitter from the outset.

The one brand I would never have put in either category is that of train station favourite, Millie’s Cookies.

From what was a simple tweet by Matt, generated a thoroughly useful and humorous reply by Millie’s Cookies. The best thing about the tweet was it did not try and sell us anything, nor did it even mention Millie’s Cookies, it simply gave Matt an idea of how to make me make tea by directing us to this link.

http://www.birtandtang.co.uk/teabreak/

Call me easily swayed, but with one simple post this has change my brand perception of Millie’s Cookies. Hats off to them.

The moral of this rather long story (for something pretty dull) is, Peer pressure may not get me to do stuff, but brands can easily change my opinion and of course if you want to get me to make the tea, Tweet me.