July 2009
The Archives
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07.17.09Graduate jobs in PRI have read with interest over the past few days about how the recession is hitting the 16-24 age group hardest of all, with the number of young people out of work in Britain at its highest level for 15 years. Specifically relating to the PR industry, I cant help but feel sorry for all of this years graduates, many of whom are set to face a disheartening few months searching for a job. At the same time however, I read today’s Drum magazine and have to agree 100% with Uncle Carl’s agony column. It is forever littered with companies asking, ...
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07.13.09Awards timeIts awards time in the Hatch Communications office, and between trying to juggle all of our client work we are also trying to shoehorn in filling out and preparing a number of awards for this year's CIPR Pride Awards. Now don’t get me wrong, I am a big believer in the whole awards thingy that all industries partake in. It’s not just about the glory, backslapping and getting one over on other agencies. Nor is it about getting hideously drunk, dancing like an arse and making a pass at the work experience girl, who suddenly after eight pints and a few ...
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07.09.09Practicing what we preachIn the current economic downturn, client budgets are becoming ever more restricted and demands on time and resources pushed to the extreme as everyone is trying their utmost to justify their position. The pressure for agencies to meet the demands of clients has meant that, in an industry where over-servicing has always been an issue, agencies are finding themselves over-servicing to an even higher level and so PR is increasingly delivering more, for less. All this time spent servicing an agency’s current client portfolio can certainly be beneficial to future relationships and is sure to lead to a stronger understanding of ...
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07.03.09Where is the sense in introducing yet another tax on the PR industry?The NLA (Newspaper Licensing Authority) has announced that it is going to start charging agencies to forward links to clients of press cuttings on newspaper websites. It’s madness. The health of the PR industry is integrally linked with that of the media. The sector relies on us, just as we rely on it, yet we are being asked to pay further fees in a recession, with little information on exactly what the funds are used for and for whose benefit. Continue Reading...
recent posts
- A little social experiment
- Come on people. If you want a job in PR at least try.
- A couple of nice Youtube campaigns
- Am I too much of a social media purist?
- Testing for iPhone
- R.I.P. Foursquare?
- A change of tact
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